Dunn-Edwards FLEX-PRIME® Select Interior/Exterior Flexible Masonry Primer
Flexible, Durable Masonry Protection – Available at Hue & Hammer Vancouver
FLEX-PRIME® Select is Dunn-Edwards’ premium latex masonry primer designed to bridge hairline cracks, resist alkali and efflorescence, and tolerate substrate movement. Ideal for both interior and exterior applications, it’s formulated to seal and protect tilt-up concrete, poured-in-place concrete, stucco, and block surfaces.
Now available in Canada exclusively through Hue & Hammer, Vancouver’s trusted independent paint retailer.
Key Features of FLEX-PRIME® Select
Flexible latex formula designed to bridge hairline cracks in masonry
Excellent resistance to alkali and efflorescence
Suitable for interior and exterior use
Ideal for tilt-up concrete, stucco, block, and poured-in-place concrete
Tolerates substrate movement for long-term durability
Manufactured in Dunn-Edwards’ LEED Gold-certified facility
Comparison: FLEX-PRIME® Select vs Benjamin Moore Multi-Surface Primers
Why choose FLEX-PRIME® Select over Benjamin Moore’s Fresh Start or STIX®?
FLEX-PRIME® is specifically formulated for masonry, while Benjamin Moore’s primers are more general-purpose
Dunn-Edwards offers better crack-bridging performance on concrete and stucco surfaces
FLEX-PRIME® provides superior alkali and efflorescence resistance for high-pH substrates
Benjamin Moore’s acrylic primers are versatile but may require additional coats for masonry protection
Comparison: FLEX-PRIME® Select vs Sherwin-Williams Multi-Surface Primers
Why choose FLEX-PRIME® Select over Sherwin-Williams Multi-Purpose Latex or Extreme Bond Primer?
FLEX-PRIME® is optimized for masonry movement and crack bridging, unlike Sherwin-Williams’ general-use primers
Dunn-Edwards offers better alkali resistance for concrete and stucco applications
Sherwin-Williams primers are versatile but may not perform as well on porous or shifting masonry surfaces
FLEX-PRIME® is ideal for both new and aged masonry, with low VOC and eco-conscious formulation
Available at Hue & Hammer Vancouver
Exclusive Canadian retailer of Dunn-Edwards Paints
Locally owned and operated with over 15 years of experience
Expert staff offering personalized advice and support
